Digital billboards are an effective way to leave a positive, lasting impression on your target audience while providing them current information. According to the Outdoor Advertising Association of America, digital billboards generate high recall for ads and positive customer attitudes. Three out of four respondents recalled seeing a digital billboard in the past month, and more than half said they were highly engaged, recalling the message almost every time. Because digital billboards allow you to update your ad more frequently, even based on changes in the weather or time of day (ask us about conditional marketing!), 70% of respondents agree that digital billboards provide current and important information.
source: Nielsen Digital Billboard Study 2015.
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